I’ve spent the past couple weeks making a lot of asks. I’ve been asking people to enroll in my newly launched video course using a link that gives them a free ticket.
It’s not a major ask…it takes about 60 seconds and costs nothing. But it’s an ask nonetheless. It’s an interesting experiment for a few reasons:
It’s a benefit to me because it makes my class look more popular, which should increase conversion rates from paying customers. However I’m also offering something. I’m giving them some truly valuable content that I’ve spent years learning and practicing and spent a lot of time creating.
I’m also giving people the opportunity to be helpful to me, and potentially even go above and beyond by promoting it to others. Many have and I greatly appreciate that! People feel good about themselves when they do nice things. For anyone who was looking for an opportunity to be helpful to me, or reciprocate on some way that I was helpful to them in the past, it was a great opportunity.
I hadn’t spoken with some of the people I asked for months or years, and probably would have gone even longer had I not sent them my course. It was a good opportunity to ping people and reconnect. In some cases I used it as opportunity to ask how they were doing and catch up.
It serves as a kind of litmus test for their sense of our relationship. I now have a better idea of the chances of being able to ask them for something more significant, such as a strong introduction, in the future. I’m not saying that if someone didn’t enroll that they’re not a friend, or that if someone did that they’re my best friend now, just saying it serves as a nice little test
Bottom line: It’s always better to lead with value, but there’s nothing wrong with asking from time to time if it’s appropriate. A small ask such as this one is a great way to get started.
By the way, if you want a free ticket to my video course, just ask me