How to Double Your Email List By Guest Blogging

I’ve worked with a bunch of different writers that have helped me with all the blog posts and books I’ve been pumping out. One writer in particular has been extremely active and asking me tons of questions along the way… He helped me edit my …

Content Marketing

Automated Outbound Lead Generation: The Complete Guide

Acquiring customers is one the hardest parts of almost any business. I’ve written a lot about content marketing on this site, but there’s another strategy that can deliver some incredible results… In this guest post, Dan Englander shares all his secrets of how to automate …

Content Marketing

9 Technical and On-Page SEO Wins From My SEO Audit

With almost 12 billion searches being made on Google (and that’s just a portion of the market) for content, products, and services on Google each year, it’s clear how search engine optimization could reap rewards for most any business. Where in the pecking order a …

Content Marketing

The 4 Customer Development Questions I Use to Create Better Content

It doesn’t matter how well-written or flashy your content is, if it isn’t striking a chord deep within your readers, you might as well be on stage singing your heart out to an empty theater. Each day the internet becomes more flooded as more and …

Content MarketingCustomer Development

The Content Marketer’s Guide to AutoResponders

9 out of 10 people check their email at least once a day. This means that every email you send to your customers is likely to be seen, and on the same day. Despite the resounding evidence, for the first two years of my business, …

Content Marketing

How To Hire Freelance Writers

Awesome content is critical to growing a website’s traffic. But, on top of all your other responsibilities, you only have so many hours a day to write. At some point, it makes sense to hire freelance writers. According to Neil Patel, all it takes is …

Content Marketing

The 8 Most Common Startup Death Traps

This is a guest post by Sam Hysell. He helps teams successfully innovate through effective experimentation and customer understanding with Known Unknowns. Sam has worked with companies like Lean Startup Machine and Techstars and has led workshops and helped hundreds of startups around the world. …

Customer Development

SEO 101: In Words So Simple A Baby Could Rank On Google

When I first started learning search engine optimization (SEO), I thought it was a foreign language created by rocket scientists. Some cruel mix of advanced mathematics and hieroglyphics or something. SEO is indeed a very complex topic, but I think it’s actually a lot less …

Content Marketing

How many customer development interviews is enough?

So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much data do you need? How do you know when you’ve validated or invalidated something? …

Customer Development

How to Find the Best Guest Blogging Opportunities

If you’ve been reading my blog lately, you know that guest blogging has been producing great returns, in terms of traffic, backlinks, and email subscribers, for me. But how do you figure out what sites present the best guest blogging opportunities? How do you find …

Content Marketing