The 8 Most Common Startup Death Traps

This is a guest post by Sam Hysell. He helps teams successfully innovate through effective experimentation and customer understanding with Known Unknowns. Sam has worked with companies like Lean Startup Machine and Techstars and has led workshops and helped hundreds of startups around the world. He’s also just launched an awesome course on mastering customer … Read more

How many customer development interviews is enough?

So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much data do you need? How do you know when you’ve validated or invalidated something? I get asked how many customer development interviews is enough … Read more

How to Choose a Customer Segment to Serve

“The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems…” – Paul Graham, Y-Combinator This quote from Paul Graham illustrates the importance of looking for problems rather than looking for “startup ideas.” An idea may or may not be a solution to a problem. If you … Read more