This week’s startup of the week is Hublished. I met one of the Hublished guys a while back and it sounded pretty interesting. After hearing their pitch at NYC SeedStart’s demo day it sounded way more interesting. Here are the cliffnotes:
Customer: B2B content marketers – webinar creators
Problem: Distributing and managing webinars
Solution: Life cycle management and automations tools to create optimized landing pages, track results, and improve demand generation
Market: Small but growing
My analysis: The value of content marketing is no longer a secret. However the value of webinars specifically seems to still be. Data shows webinars are one of the most valuable marketing channels for b2b companies. Because it’s a relatively new market, many essential tools and solutions have not been built and content markets are still “hacking them together.” Enter Hublished. One of the things I like most is the market they’re in. I think this will be a great customer base to serve for the long-term. It’s a new market ripe for solutions and Hublished is solving essential problems of time and distribution. It seems small now but I would be willing to bet that it will grow enough to make Hublished an extremely valuable company.
Concerns: 1) Young team, 2) Trying to solve many different problems, most of which have some competition, 3) Good traction, but only with relatively small disparate customers.
Funding: NYC SeedStart + Angels
Note: the product they pitched was a little different than what’s on their website. Seems they have pivoted a bit.