68 Ways to Increase Website Traffic: Growth Hacking Tactics

So you’ve got a blog, an MVP, a landing page, or even a full product…now you just need users. It seems to me that customer acquisition is one of the biggest challenges that startups face. Getting people to visit your site is the first step in the customer acquisition process.

Traffic is just the top of the conversion funnel. You also need optimized conversion funnels, strong copywriting, good design and UX, and of course…a product that people want!

Below are 68 ways to get more traffic. Note that every product and company is different. You will want to consider what your customer lifetime value is and how that compares to the customer acquisition cost of each of these channels. You will probably need to test different channels and iterate until you find one that works.

This post is basically rapid fire cliff notes, if you want more detailed strategies, tactics analysis on how to increase website traffic, check out the link at the end of this post. Now let’s get to it…

Content Marketingestablishes authority, builds rapport, leads to exposure through getting shared, click throughs, and boosting SEO. To make content marketing effective, deliver content that’s valuable to your audience. Here are ways to do content marketing: 

1. Answer relevant questions thoughtfully and link back to your site contextually or at the end of the post

2. Link to your site in your profile and bio line

3. Reach out to people who have asked and answered relevant questions

4. Distribute your blog content via Posts and Blogs

5. Use credits promote your best answers, Posts, and Blogs

6. Engage people by commenting, upvoting, asking questions, following, asking to answer, etc. – they will see your profile and potentially click through

SlideShare is like a mini search engine and good slides tend to get shared fairly heavily. 

7. Publish valuable and well designed slides – link to your site in your profile, presentation’s description, and within the slides

8. Engage by commenting, following, etc. – they will see your profile and slides and potentially click through to your site

YouTube is the 2nd largest search engine! YouTube content also surfaces high on Google (the largest search engine). 

9. Publish valuable and well produced videos – link to your site in the video’s description and mention it in the video

10. Use relevant titles and keywords to surface higher in search

Amazon is a massive search engine. Plus books surface high on Google, and establish you as an expert.

11. Self-publish relevant and valuable kindle and softback books – link to your site in the description, the book, and your profile

People go to Udemy to search for educational content. Having an active Udemy course also establishes yourself as an expert. In addition, you can monetize your content by selling it on Udemy. 

12. Publish relevant, valuable, and well produced courses – link to your site in the description, the course, & your profile

13. Send your students more content and links to your site

WordPress makes blogging and boosting SEO easy.

14. Write relevant and valuable articles that people will find via search and share

15. Install plugins to boost your SEO and sharability

16. Install MailChimp to improve return traffic

Podcasts are centralized in iTunes and the Podcasts app. People go there to search for audio and video content. They are commonly consumed on mobile devices, enabling you to engage with your audience while they’re on the go.

17. Produce relevant and valuable episodes – link to your site in the description and verbally

Public Speaking

18. Speak at conferences and Meetups

19. Host webinars or skillshare classes

Search Engine Optimization – appear higher in search

20. Be the answer to your customers’ queries – produce content via blogging, youtube, etc. that includes the keywords they’re searching for.

21. Get press and bloggers to write about you and link to your site

22. Guest blog for blogs that your customers read and include a link to your site

23. Optimize your site’s titles, keywords, domain, etc.

24. Do keyword research to determine what copy to use

Social Mediashare valuable comment and engage in a friendly way

25. promote your profile or tweets with paid ads

26. Reply to potential customer and engage in a friendly and helpful way

27. Use relevant hashtags when tweeting and sharing your content

28. Link to your site in your profile

29. Follow potential customers – They will click to your profile and potentially your site.

30. Mention people – they will see you and potentially respond

31. Post status updates with your content

32. Engage with and share to relevant groups

33. Create a group around your customers’ interest – include a link in the description and in the new member autoresponder

34. Link to your site in your profile

35. Post status updates with your content

36. Engage with and share to relevant communities

37. Google+ content surfaces higher in search

38. Engage with and post to relevant groups

39. Promote your site and posts with paid ads

40. Create a page people can like and/or follow – share content they want including your own

41. Post status updates with your content

42. Organize a group relevant to your audience – link to your your site in your profile and the group’s description

43. Sponsor Meetup groups that have your target audience as members

44. Meet people in person and tell them about your site

Email Marketingpeople are more engaged with their inbox than most channels

45. Start and grow a list so you can re-engage content that would have otherwise forgotten about you

46. Offer a newsletter as content marketing

Partnerships and Affiliates

47. Partner with people and companies who have the audience you want to reach

48. Engage with affiliate marketers who take commission for selling your product

Virality

49. Incentivize users with premium services, content, or discounts

50. Allow people to brag about their accomplishments – like getting a badge on Foursquare

51. Enable user generated content that they want to share with friends – like a course on Udemy

52. Make their experience better in some way by having more friends use the product

Networking and Referrals

53. Network with your audience and people who know your audience – go where they go, reach out cold, or ask for existing network for introductions

54. Ask your contacts to forward or share your site or content with anyone they know who would benefit

55. Go to conferences and events where your customers will be – get a booth, give out business cards, and/or collect emails

56. Pay Per Click Advertising – advertise via search, social, and email newsletters

57. Check out StumbleUpon, Taboola, Launchbit, and Outbrain

Presslinks lead to click-throughs and better SEO

58. Get press coverage from big publishers or niche blogs in your space

59. Pull a PR stunt – like half.com did  

60. Distribute a press release through sites like PRWeb

61. Guest blog for blogs that your customers read

Niche Social Networksgo where your customers go

62. Distribute content and engage with people on places where you target audience is likely to “hang out” online – i.e. SoundCloud, Reddit, HackerNews, Beta List, Product Hunt, GrowthHackers, OkCupid, Craigslist, etc. 

A few more quickies…

63. Include a link in your email signature – everyone you email will see it

64. Post paper flyers, handouts, or cards in public places where your target audience is likely to hang out IRL

65. Include a link in your Gchat status

66. Post in relevant discussion forums and link back

67. Comment on blogs that your audience reads and link back contextually

68. If appropriate, post a deal to Groupon or LivingSocial

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