So you’ve got a blog, an MVP, a landing page, or even a full product…now you just need users. It seems to me that customer acquisition is one of the biggest challenges that startups face. Getting people to visit your site is the first step in the customer acquisition process.
Traffic is just the top of the conversion funnel. You also need optimized conversion funnels, strong copywriting, good design and UX, and of course…a product that people want!
Below are 68 ways to get more traffic. Note that every product and company is different. You will want to consider what your customer lifetime value is and how that compares to the customer acquisition cost of each of these channels. You will probably need to test different channels and iterate until you find one that works.
This post is basically rapid fire cliff notes, if you want more detailed strategies, tactics analysis on how to increase website traffic, check out the link at the end of this post. Now let’s get to it…
Content Marketing – establishes authority, builds rapport, leads to exposure through getting shared, click throughs, and boosting SEO. To make content marketing effective, deliver content that’s valuable to your audience. Here are ways to do content marketing:
1. Answer relevant questions thoughtfully and link back to your site contextually or at the end of the post
2. Link to your site in your profile and bio line
3. Reach out to people who have asked and answered relevant questions
4. Distribute your blog content via Posts and Blogs
5. Use credits promote your best answers, Posts, and Blogs
6. Engage people by commenting, upvoting, asking questions, following, asking to answer, etc. – they will see your profile and potentially click through
SlideShare is like a mini search engine and good slides tend to get shared fairly heavily.
7. Publish valuable and well designed slides – link to your site in your profile, presentation’s description, and within the slides
8. Engage by commenting, following, etc. – they will see your profile and slides and potentially click through to your site
YouTube is the 2nd largest search engine! YouTube content also surfaces high on Google (the largest search engine).
9. Publish valuable and well produced videos – link to your site in the video’s description and mention it in the video
10. Use relevant titles and keywords to surface higher in search
Amazon is a massive search engine. Plus books surface high on Google, and establish you as an expert.
11. Self-publish relevant and valuable kindle and softback books – link to your site in the description, the book, and your profile
People go to Udemy to search for educational content. Having an active Udemy course also establishes yourself as an expert. In addition, you can monetize your content by selling it on Udemy.
12. Publish relevant, valuable, and well produced courses – link to your site in the description, the course, & your profile
13. Send your students more content and links to your site
WordPress makes blogging and boosting SEO easy.
14. Write relevant and valuable articles that people will find via search and share
15. Install plugins to boost your SEO and sharability
16. Install MailChimp to improve return traffic
Podcasts are centralized in iTunes and the Podcasts app. People go there to search for audio and video content. They are commonly consumed on mobile devices, enabling you to engage with your audience while they’re on the go.
17. Produce relevant and valuable episodes – link to your site in the description and verbally
18. Speak at conferences and Meetups
19. Host webinars or skillshare classes
Search Engine Optimization – appear higher in search
20. Be the answer to your customers’ queries – produce content via blogging, youtube, etc. that includes the keywords they’re searching for.
21. Get press and bloggers to write about you and link to your site
22. Guest blog for blogs that your customers read and include a link to your site
23. Optimize your site’s titles, keywords, domain, etc.
24. Do keyword research to determine what copy to use
Social Media – share valuable comment and engage in a friendly way
25. promote your profile or tweets with paid ads
26. Reply to potential customer and engage in a friendly and helpful way
27. Use relevant hashtags when tweeting and sharing your content
28. Link to your site in your profile
29. Follow potential customers – They will click to your profile and potentially your site.
30. Mention people – they will see you and potentially respond
31. Post status updates with your content
32. Engage with and share to relevant groups
33. Create a group around your customers’ interest – include a link in the description and in the new member autoresponder
34. Link to your site in your profile
35. Post status updates with your content
36. Engage with and share to relevant communities
37. Google+ content surfaces higher in search
38. Engage with and post to relevant groups
39. Promote your site and posts with paid ads
40. Create a page people can like and/or follow – share content they want including your own
41. Post status updates with your content
42. Organize a group relevant to your audience – link to your your site in your profile and the group’s description
43. Sponsor Meetup groups that have your target audience as members
44. Meet people in person and tell them about your site
Email Marketing – people are more engaged with their inbox than most channels
45. Start and grow a list so you can re-engage content that would have otherwise forgotten about you
46. Offer a newsletter as content marketing
Partnerships and Affiliates
47. Partner with people and companies who have the audience you want to reach
48. Engage with affiliate marketers who take commission for selling your product
49. Incentivize users with premium services, content, or discounts
50. Allow people to brag about their accomplishments – like getting a badge on Foursquare
51. Enable user generated content that they want to share with friends – like a course on Udemy
52. Make their experience better in some way by having more friends use the product
Networking and Referrals
53. Network with your audience and people who know your audience – go where they go, reach out cold, or ask for existing network for introductions
54. Ask your contacts to forward or share your site or content with anyone they know who would benefit
55. Go to conferences and events where your customers will be – get a booth, give out business cards, and/or collect emails
56. Pay Per Click Advertising – advertise via search, social, and email newsletters
57. Check out StumbleUpon, Taboola, Launchbit, and Outbrain
Press – links lead to click-throughs and better SEO
58. Get press coverage from big publishers or niche blogs in your space
59. Pull a PR stunt – like half.com did
60. Distribute a press release through sites like PRWeb
61. Guest blog for blogs that your customers read
Niche Social Networks – go where your customers go
62. Distribute content and engage with people on places where you target audience is likely to “hang out” online – i.e. SoundCloud, Reddit, HackerNews, Beta List, Product Hunt, GrowthHackers, OkCupid, Craigslist, etc.
A few more quickies…
63. Include a link in your email signature – everyone you email will see it
64. Post paper flyers, handouts, or cards in public places where your target audience is likely to hang out IRL
65. Include a link in your Gchat status
66. Post in relevant discussion forums and link back
67. Comment on blogs that your audience reads and link back contextually
68. If appropriate, post a deal to Groupon or LivingSocial
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