Different people use LinkedIn in different ways and for different purposes. Here are some of my thoughts:
- I only connect with people I’ve met. And I add most people I’ve met. I’ll connect with people I’ve talked to on the phone or Skype extensively.
- When connecting, personalize the message to remind me of who you are. If I haven’t met you, at least tell me why you’re connecting.
- I use LinkedIn to stay in touch people identify people who can introduce me to people I’m trying to meet.
- Total connections is a vanity metric.There’s no value in adding anyone and everyone. What’s more important is how strong the relationships you have are and how much you can help each other. You don’t want people asking you for intros to people that you don’t know and can’t introduce them to and vice versa.
- I really like the new “endorsement” feature. In the long-term I think it could change the way people hire and get hired. It’s also a good way to stay in touch with people and it’s a small way to help people.
- Having connections in common with people adds “social proof” and shows that you’re in the same “world.”
- Your LinkedIn profile is sometimes the first place people will go to learn about you. Describing what you do and including links to your company’s website, your personal blog, etc. can expedite that.
- Less is more when it comes to the “Experience” section. It’s confusing when people have 5 current positions and a million previous positions. Make it easy for people to get an understanding of what you do.
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