When you commit to entrepreneurship, and you no longer have a boss telling you what to do all day every day, there are many potential ways to spend your time. The possibilities are nearly endless.
When you learn skillsets like customer development and marketing, there is so much you can do. Especially when you have really smart and motivated friends who want to start businesses.
Optionality is almost always a good thing, but the paradox of choice can be paralyzing.
As a result, I’ve been kind of all over the place for the previous several months. I’ve been working on my content business, consulting work, and trying out new software business ideas. I spread myself a bit too thin. My work suffered as a result.
Fortunately I decided to stick with my content business, and similar work I’m doing for a couple clients, and throw the rest out. I’m spending 95% of my working time on this.
The content business has it’s downsides and there are some things I don’t like about it. But overall it’s the best thing for me to do right now. For a few reasons:
I feel like I’ve been working non stop since college. 80 hour weeks like it’s nothing. Weekends on the reg. Working full days then studying, networking, or working on side projects at night.
I got a little burnt out.
For most people your 20s are the most energetic and curious you’ll ever be. However most people spend their 20s working their hardest.
My content business, by providing me with automated income, has given me the time and schedule flexibility to be able to pursue interests outside of work.
I’ve been using some time to study philosophy. I feel it’s really helped me think more clearly and see the world more clearly.
I found out I have low testosterone, so I’ve needed to prioritize my physical health (nutrition, exercise, and sleep), and reduce stress. Increasing my testosterone levels should have a long-term benefit on my health and productivity.
I’ve also been focusing on dating and relationship and have done some traveling.
This time has been incredibly enjoyable and I think it will improve my endurance over the long-term.
I really love learning. It’s something that’s been constantly with me.
My content business is giving me the opportunity to learn and practice some really important and valuable skills.
I’m learning about copywriting, SEO, web development, writing, email marketing, list building, different content mediums like podcasts, and much more.
Not only is it enjoyable for me to learn, these skills and knowledge will help me throughout the remainder of my career. I can already warrant a very high bill rate for consulting/coaching.
Having high achievements to point to will benefit me throughout my career. If I want to raise money, land high paying consulting clients, recruit the best people to work with me, or even take a job. It doesn’t look good to keep hopping from thing to thing.
I want my content business to have big numbers I can point to. Quantifiable success metrics such as pagerank, traffic, email subscribers, and revenue.
I’m incredibly proud of what I’ve been able to accomplish so far, and I’m looking forward to pushing it even higher.
4. Income, passive income in particular
People say information wants to be free, and I agree in theory…but I’m just not seeing it. (I think software wants to be free as much or more than information does). The business is making money and that’s of course important.
The automated nature of the business can help fund my next venture or the lifestyle I want to live or kids or whatever I want to do with my time.
I’ve learned so much I feel I can really knock it out of the park now and make even more money. In addition, I’m getting a team in place to help me scale, improve quality, and make it so even less of my time is required.
5. I’m enjoying it
I never thought I’d like writing so much. It started with short, poorly written blog post several years ago and has spiraled into entire books.
I also love learning new things as I mentioned before, and I love content marketing.
Of course I don’t love everything I do every hour of every day, but overall it’s pretty fun, and now I can outsource the parts I don’t really like.
Having fun and being happy is important too, right?
I’ve been working with an amazing enterprise software company. The business is growing and I really enjoy the people I’m working with.
I have plenty of book ideas in the pipeline.
I have a bunch of business ideas in the pipeline. And a bunch of smart and motivated friends to start them with.
I’m grateful to have so many opportunities. And for the very first world problem of having to (being able to) choose what I want to do.
I plan to stay with content marketing in some form for the rest of my life. Either a business that serves the audience that my content already reaches or a business that can acquire customers through content.
I mentioned I love learning. Well I also tend to get obsessed with different topics for extended periods of time. So I may do content on other topics. Or there may be more opportunity with the company I’m doing content marketing for.
But for now, it’s all about my content marketing business and my clients. Here are my goals for May.