Effectively preparing for business development or networking meetings is very important and can be extremely valuable. Conversely, being ill-prepared can result in wasted time, cause you to miss out on important talking points, or worse, make you look really bad.
Benefits of being prepared
- Showing you’ve done your research subtly lets them know you’re serious about working with them.
- Getting a full understanding of their business can help you find more ways to help them. Going in to a meeting with severals ways to help the person is a great way to start a relationship.
- Finding that they have experience in something you want to learn about or were you at a company that you want to work with means that you have a great opportunity to get advice.
- Discussing a common connection helps to build rapport. You can also leverage the common connection to learn more about the person you’re meeting.
Harm in not being prepared
- Asking a question that can be answered by looking online is a waste of precious meeting time.
- You can miss out on valuable information by not knowing about something they’re involved with or have knowledge on.
- Asking a question that shows you don’t actually know much about who they are makes you look ill-prepared and is a bit disrespectful.
To learn more about networking, check out my video course, How to Build an Awesome Professional Network.