Quora can be a great resource for gaining customer insights. These customer insights can lead to product improvements or new startups ideas.
There’s nothing as valuable as in-person, one-on-one, customer development interviews, however Quora can be a great supplement. There are several types of content on Quora that can be valuable:
Read review pages for products solving similar problems to you. There you can learn about what customers like and dislike about the product. You will get a better understanding of what value propositions resonate with customers. You can also look for questions like “What have people’s experience with product x been?” for similar insight.
Questions similar to “What’s the hardest part about [problem you’re solving]?” or “What’s the best way to [get value your offering]?” Can help validate your problem and solution hypothesis. Answers here can also help give you new startup ideas or inform you of problems that may be worth solving.
Sometimes you can even find some very revealing questions similar to “How does company x acquire customers?” or “How did company x get traction?” which could give your marketing plan some direction.
I haven’t tried this, but you could even start reaching out to the people that are answering, voting on, or following the questions to do customer development or sales.
Conclusion: You should still be doing live interviews, however Quora can be a great resource for gaining customer insight.
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