Something magical happens when you ship something. When you actually build something and sell it.
First, you set yourself apart from the other 99% of the population who have never shipped anything. You instantly set yourself apart from the pack and become one of the 1% of have shipped something.
As a result, people rally with you and support you. You earn admiration.
It’s not that the most talented people in the world will necessarily flock to you. But it will improve your chances. I can assure you that you will have almost no chance in recruiting the most talented people in the world if you haven’t shipped something.
By shipping something, you illustrate your dedication. Good people naturally attract and connect with each other.
Next, you experience the blissful feeling of the first paying customer. The first dollar of revenue. Every dollar of revenue is thrilling but there’s something about the first.
The thrill I get from the first paying customer is like the thrill I imagine others get from big game hunting or hitting the roulette wheel.
It’s better than roulette because you’ve created economic value. You’ve solved someone’s problem and figured out how to provide value.
It’s not the revenue itself that’s so thrilling, it’s the successful completion of the process you go through to get there. It’s the thrill of providing value.
It’s a struggle to ship something. I’ve shipped products that haven’t worked out. I’ve shipped products that have worked out. I’ve had ideas that I never even shipped because they didn’t make it through the customer development phase. It’s always hard no matter what the outcome.
There’s a pleasure you get from pushing through, regardless of the outcome.
If you’ve shipped something, congratulations. If you haven’t yet shipped something, good luck in 2015!
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