How many customer development interviews is enough?

So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much data do you need? How do you know when you’ve validated or invalidated something? I get asked how many customer development interviews is enough … Read more

How to Choose a Customer Segment to Serve

“The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems…” – Paul Graham, Y-Combinator This quote from Paul Graham illustrates the importance of looking for problems rather than looking for “startup ideas.” An idea may or may not be a solution to a problem. If you … Read more

How to Get 100 Customer Development Interviews the Easy Way

In the latest episode of the Building in Public Podcast, I interview Desi Saran of Lean Startup Machine and QuickMVP. We talk about Lean Startup methodology, how to build a minimum viable product and why it’s so important, asking the right customer development questions, and his favorite hack for getting 100 customer development interviews for … Read more