Mike Fishbein

Marketer

Articles

The First Step to Take After Coming up with a Startup Idea

I’ve been looking for and starting businesses since I was a kid. In middle school I even had a business wholesaling vending machine goods hah. As I grew older I began thinking of more complex and technology driven ideas. After coming up with such ideas, the first thing I would [...]

November 2013 Customer Development

Customer Development: 14 Best Ways to Find Customers to Interview

You might have the best new product idea in the world, but until you find customers, it’s not actually a business. It’s important to find customers and conduct customer development interviews so that you can be sure you’re building something that people actually want and avoid [...]

November 2013 Customer Development

9 Factors for evaluating business ideas and opportunities

Since I was a kid I’ve been looking for new business ideas. In middle school I even started vending machine product wholesaling business hah. As I’ve grown older (and wiser ha) I’ve learned to screen and evaluate opportunities more effectively. Different people will have [...]

October 2013 Customer Development

why i stoped watching the news

Why I stopped watching the news

Update 2/7/18: I replaced the article that originally lived on this page ("Why I stopped watching the news") with an article I wrote more recently. The updated article below was originally titled "Staying Sane in an Insane World." It was published on Medium on December 14th, 2016 [...]

October 2013 Personal Development, Productivity

4 Second Mover Advantages: Why competitive markets can make for great companies

The “second mover advantage” is the advantage a company gets from following others in to a market or mimicking an existing product. Being a first mover is often attractive to entrepreneurs and investors because of the upside potential and ability to capture and sustain market [...]

October 2013 Customer Development

How Wiley Cerilli Used Customer Development in Building SinglePlatform

My latest via Huffington Post: http://www.huffingtonpost.com/michael-b-fishbein/how-wiley-cerilli-used-cu_b_3631671.html I knew SinglePlatform was an awesome company, but I didn’t realize quite how awesome until having this conversation with the Founder and CEO, Wiley [...]

July 2013 Customer Development

How to go from zero to revenue in under five weeks without building a product

Go from zero to revenue ? We just published a case study on of the companies we started at Casual Corp. It’s called How to go from Zero to income in under five weeks without building a product. It details the tactics and strategies we used to identify a problem, discover a [...]

July 2013 Customer Development

Paul Graham’s Do Things that Don’t Scale

I loved Paul Graham’s essay, Do Things that Don’t Scale. This article covers my key takeaways and commentary. “A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people [...]

July 2013 Customer Development

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MIKE FISHBEIN
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