customer development Archives - Page 3 of 3

How Wiley Cerilli Used Customer Development in Building SinglePlatform

March 19, 2024July 23, 2013

My latest via Huffington Post: http://www.huffingtonpost.com/michael-b-fishbein/how-wiley-cerilli-used-cu_b_3631671.html I knew SinglePlatform was an awesome company, but I didn’t realize quite how awesome until having this conversation with the Founder and CEO, Wiley Cerilli. SinglePlatform eventually sold for $100 million, making it one of the great NYC success stories. It was great to hear about how Wiley used customer … Read more

How to go from zero to revenue in under five weeks without building a product

March 19, 2024July 18, 2013

Go from zero to revenue ? We just published a case study on of the companies we started at Casual Corp. It’s called How to go from Zero to income in under five weeks without building a product. It details the tactics and strategies we used to identify a problem, discover a product to solve that problem, and … Read more

Paul Graham’s Do Things that Don’t Scale

March 19, 2024July 16, 2013

I loved Paul Graham’s essay, Do Things that Don’t Scale. This article covers my key takeaways and commentary. “A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they … Read more