How Wiley Cerilli Used Customer Development in Building SinglePlatform

My latest via Huffington Post:

I knew SinglePlatform was an awesome company, but I didn’t realize quite how awesome until having this conversation with the Founder and CEO, Wiley Cerilli.

SinglePlatform eventually sold for $100 million, making it one of the great NYC success stories. It was great to hear about how Wiley used customer development to identify and solve a strong customer pain point.