SEO 101: In Words So Simple A Baby Could Rank On Google

When I first started learning search engine optimization (SEO), I thought it was a foreign language created by rocket scientists. Some cruel mix of advanced mathematics and hieroglyphics or something. SEO is indeed a very complex topic, but I think it’s actually a lot less complex than a lot of people think it is, especially […]

How many customer development interviews is enough?

So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much data do you need? How do you know when you’ve validated or invalidated something? I get asked how many customer development interviews is enough […]

Why I’m Sticking with My Content Marketing Business

When you commit to entrepreneurship, and you no longer have a boss telling you what to do all day every day, there are many potential ways to spend your time. The possibilities are nearly endless. When you learn skillsets like customer development and marketing, there is so much you can do. Especially when you have […]

How to Find the Best Guest Blogging Opportunities

If you’ve been reading my blog lately, you know that guest blogging has been producing great returns, in terms of traffic, backlinks, and email subscribers, for me. But how do you figure out what sites present the best guest blogging opportunities? How do you find the best places to guest blog? To get the best […]

6 Things I Learned About Marketing from Scientology

Scientologists are the best marketers ever. They brainwashed millions of people and built a billion dollar organization based on nothing. On Friday I watched Going Clear: Scientology and the Prison of Belief, a documentary about (the cult of?) Scientology. You might know Scientology as that mysterious “religion” adopted by celebrities such as Tom Cruise and […]

How to Get Your First 100 Email Subscribers

The biggest mistake I’ve made in growing my business has been not focusing on building my email list. A large and active email list is the lifeblood of any marketer in almost any kind of businesses. More recently I’ve revamped my content strategy to focus on email opt ins and it’s going swimmingly. Don’t make […]

A Money Making Business I Started and Shut Down (Lean Startup Case Study)

When I read Fred Wilson’s recent blog post, “Product Idea: Reverse Engineering VC Investment Strategies”, about a business idea he thinks someone should start, my eyes lit up… I had actually tried to start this business. I had about 15 paying customers at a $100 price point. But then I tried a larger scale sales […]

The Truth About PR for Startups

After building something people want, acquiring customers is often one of the biggest challenges a startup faces. Press seems like a great option to many entrepreneurs. It seems so easy…you just have to get a journalist to write about you, you don’t even have to write the article, and then bam: traction. But is getting […]