Content Marketing as the New Business Model for Education

Content marketing will replace schools as the source for education. Schools and online education companies will become content marketing for products and services. Selling products and services will become the new business model of education. This is more efficient and sustainable than donations, taxation, or money printing. It benefits everyone (except people charging for education […]

How To Hire Freelance Writers

Awesome content is critical to growing a website’s traffic. But, on top of all your other responsibilities, you only have so many hours a day to write. At some point, it makes sense to hire freelance writers. According to Neil Patel, all it takes is a simple formula, which involves hiring freelance writers.  His proof? […]

The 8 Most Common Startup Death Traps

This is a guest post by Sam Hysell. He helps teams successfully innovate through effective experimentation and customer understanding with Known Unknowns. Sam has worked with companies like Lean Startup Machine and Techstars and has led workshops and helped hundreds of startups around the world. He’s also just launched an awesome course on mastering customer […]

SEO 101: In Words So Simple A Baby Could Rank On Google

When I first started learning search engine optimization (SEO), I thought it was a foreign language created by rocket scientists. Some cruel mix of advanced mathematics and hieroglyphics or something. SEO is indeed a very complex topic, but I think it’s actually a lot less complex than a lot of people think it is, especially […]

How many customer development interviews is enough?

So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much data do you need? How do you know when you’ve validated or invalidated something? I get asked how many customer development interviews is enough […]

Why I’m Sticking with My Content Marketing Business

When you commit to entrepreneurship, and you no longer have a boss telling you what to do all day every day, there are many potential ways to spend your time. The possibilities are nearly endless. When you learn skillsets like customer development and marketing, there is so much you can do. Especially when you have […]

How to Find the Best Guest Blogging Opportunities

If you’ve been reading my blog lately, you know that guest blogging has been producing great returns, in terms of traffic, backlinks, and email subscribers, for me. But how do you figure out what sites present the best guest blogging opportunities? How do you find the best places to guest blog? To get the best […]

6 Things I Learned About Marketing from Scientology

Scientologists are the best marketers ever. They brainwashed millions of people and built a billion dollar organization based on nothing. On Friday I watched Going Clear: Scientology and the Prison of Belief, a documentary about (the cult of?) Scientology. You might know Scientology as that mysterious “religion” adopted by celebrities such as Tom Cruise and […]